The client: Aesthetics clinic (service & retail)

The brief: Bring the client’s existing Wordpress website (built in Elementor) into their updated branding & colour palette, & develop a distinctive visual identity across the website.

Approach: Optimise the existing colour palette of neutral skin tones for readability & accessibility, adjust the tones to increase contrast, & make it more easily usable. Curating a library of stock & client imagery to leverage across web & socials, with photo editing & retouching to maximise brand recognition.

An example of an email newsletter can be seen to the left.

Timeline: 1 month