
Internal branding
FTSE 100 FMCG Client
The client: FTSE 100 FMCG brand (alcohol), via consultancy
The brief: I was commissioned to create an internal brand to communicate a new operational initiative to the client’s global workforce of <33,000. This project had a very tight deadline, with the added complexity of formal brand vetting through the client’s internal team. We used their existing typography
Turnaround time: 1 week