The client: Luxury heritage haircare brand, in collaboration with PR agency

The brief: This project was commissioned by a PR agency to pitch a luxury haircare client for inclusion in national publications. The key priorities were boosting brand awareness & educating the audience about key product features.

Approach: The goal here was to showcase the brand’s vast range of products to a narrow industry audience for editorial consideration. A seasonal theme was chosen for each piece to highlight certain products & concern solutions targeted by their range.

Timeline: less than 1 week